When the collocation of “technology” and “marvel” appears in the context of cars, I always expect it to be something that came from the land of Mr. Roboto. However, the Telegraph just featuredtheir take on the new BMW 7 Series and Peter Dron is calling it a technological marvel.
The 7 Series is BMW’s bet in the full-size luxury vehicle market and their answer to the Mercedes-Benz S-Class and the Audi A8. With this new incarnation, the 7 Series now easily becomes the largest among its competitors. But to compensate for the size, the car is equipped with the whole nine-yards of control systems like BMW’s Optimum Driving Dynamics system that makes the car nimble despite the size. That, you (or your driver) might need when you have the range-topping V8 (dubbed as the “world’s most efficient V8 engine”).
As a luxury car, you can expect those little trinkets that make you feel like a VIP. There are a lot of options to choose from like lane departure warning, steering heater, proximity warning, dynamic drive, and integral active steering.
But is it a technology marvel? Sure it is loaded with all the electronics but I doubt if those could give the Evo and the Impreza a run for their money. Or perhaps the Nissan GT-R which maximized all the technology that Nissan can get their hands on. Or perhaps the Veyron, which is an all-around technology marvel. But nothing about the 7 Series screams razor-sharp cutting edge. Well, probably because luxury cars need not be flashy. A fitting analogy for the 7 Series might just be Alfred - the dapper butler complete with coattails who can fiddle around Batman’s computers.
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