AMPHIBIAN-shaped chocolate Freddo bars are set for a rollback in price – but you’ll have to be quick as it’s just for one week only.
Here’s what you need to know.
What is the current price of a Freddo chocolate bar?
On January 21, Tesco announced a rollback in price for the popular Cadbury’s chocolate bar for just one week.
Instead of costing 25p, the bar will be reduced to 10p.
The drop in price comes after repeated calls from customers for the product to return to its former price, even after Cadbury reduced the cost from 30p to 25p in March 2018.
Labour leader Jeremy Corbyn has criticised the rising price of the chocolate bar, saying it needed to be looked into.
He told Copa90 last February: “I think we need to examine this question in some detail and see if there is excessive profit-making by those who make Freddos – then they’ve got us to answer to.”
Tesco’s deal is part of a wider range of celebratory price drops which the supermarket has launched to mark its 100th year.
Chief customer officer, Alessandra Bellini, said: “We understand that the nation wanted to see the price of the iconic Freddo chocolate bars return to the original price of 10p.
“Given we are celebrating 100 years of great value, we’re really pleased to have been able to give our customers what they want, and have some fun at the same time!”
A timeline of the rising cost of a Freddo
HERE is how much a Freddo has risen in price by since 1994:
1994 – Freddo re-launches in the UK priced at 10p
2007 – The price is hiked for the first time in 13 years to 15p
2010 – Another price hike: this time to 17p
2011 – Just one year later, the price creeps up to 20p
2014 – Fans are incensed when the cost rises again to 25p a bar
2017 – There is widespread outrage when Freddos become 30p
2018 – Cadbury slashes the price to appease fans and a bar costs 25p again
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How have Freddo bars changed over the years?
Freddo bars – or Freddo Frogs as they were originally called – were created in 1930 by the MacRobertson’s chocolate company.
In 1967, the chocolate bars became part of the Cadbury’s product range after MacRobertson’s were sold to the company.
The bars were originally released to the UK market in 1973 and had bright coloured wrapping in orange, yellow and blue before they were withdrawn from the market in 1979. They were later relaunched in the UK 15 years later.
In 2009, the wrapping underwent a redesign and featured a new, glossier Freddo design.
Other variations of the chocolate bar have been launched including having a cream or caramel centred flavouring.
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News Photo What is the price of a Freddo chocolate bar and how has it changed over the years?
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