by playboy toff Alex King

Ambassador
of perversion

By Dan Evans

FORGET the Ferrero Rocher chocolates—it's Russian call-girls that get handed round at ‘embassy parties' thrown by playboy toff Alex King.

Today the News of the World exposes this floppy-haired old Etonian as a sordid pimp who:

EXPLOITS desperate immigrants by luring them into vice,

RENTS them to perverts at £500 a day for up to a month at a time to act out their depraved fantasies,

FIXES sleazy Roman-style mass orgies at the former Sierra Leone embassy in London's West End, owned by wealthy self-styled ‘Lord' Edward Davenport, and

FLAUNTS celebrity connections to boost his sickening empire.

Plummy-voiced King told our undercover investigators how he recruits his girls with adverts in Russian language newspapers.

Harem

As he paraded a selection for our men—posing as film-makers—he confessed he uses the hookers himself and promised:

"They're very obedient. They'll do anything for money."

Watched by a bulky minder, King ordered the girls to strip and pose in degrading positions.

Then with a sneer he added: "You put the rules down, they'll follow them—no messing around. They'll follow your every word."

We traced King through his ad tempting "new faces" to work for him with promises of big cash.

At first he just showed pictures of his sad harem, demanding £500 a day each for them and £1,000 a day to hire the embassy in fashionable Portland Place for a filmed sex party.

There is no suggestion that King's tax-exile landlord Davenport—who snapped up the lease on the £30 million property for just £50,000 in a controversial deal with strife-torn Sierra Leone in 1999—knows anything of his seedy tenant's vice business.

But cocky King has used the old boys' network to gain access to the superwealthy and famous. And he couldn't resist name-dropping in a bid to impress us.

Flicking through pictures of himself posing with stars, King bragged of being pals with many celebs including TV magician Derren Brown, boxer Audley Harrison and James Bond heart-throb Pierce Brosnan.

"Yeah, yeah, I know Pierce Brosnan," he crowed.

"I know his son well, Chris Brosnan. I see them every so often."

King went on to brag about living it up in Dubai and Monte Carlo, where Davenport—Britain's 291st richest man with a fortune of £133million—has a home, adding: "I've got a boat down there, a yacht."

Operations like King's are a magnet for many Russian girls who arrive in Britain on false papers or hidden in freight wagons.

Trapped and unable to work legally they need money with no questions asked.

When we asked one of King's tarts if she could travel out of the country on a job she admitted: "That would be a big problem."

King told us how he hooks the girls once they arrive and contact him. "All it takes is cash, rewards, incentives," he said.

And he showed our men a begging text message from one girl which said: "I need 250 to pay a debt. I need some money for my family. They're very hungry."

King just sniggered: "It's a cruel world."

On our second meeting, King organised the live line-up of girls.

When one objected to taking part in the humiliating parade he urged her on saying: "Come on, you'll make very nice money out of this."

Another became reluctant when she heard him say the girls would perform unnatural sex acts.

She was told to wait outside and King quietly offered to "persuade" her.

In an effort to clinch a deal selling us three girls for a month, King offered to throw in the use of a Rolls-Royce Phantom. "It's so easy to pull women if you've money and toys," he bragged.

"I use the Rolls and just wave at girls. They love it."

But his ultimate prop is the former embassy—a sumptuous 48-room mansion—and King gave us the grand tour, describing how he throws upper-crust orgies where punters pay £100 a head to romp all night.

Four double beds are pushed together to create arenas for orgies and special rooms are set aside for kinky games and dungeon fantasies.

Naked

King bragged how last Saturday he hosted a party for scores of posh swingers, all vetted for looks and background.

"It was like something out of Rome," he drooled. "At one stage there were 50 guys and 50 girls all naked together.

"I had sex with four girls myself. It was quite amazing."

At one point in the meeting King started talking about the Michael Jackson trial in America, gossiping about the oddball star and the paedophile allegations against him.

"I just love a good story!" he said. So do we, Mr King. And today you're it.