Jason Unger provides some useful tips on how to maximise the moment every blogger dreams of: the day your story makes it to the Digg front page or is Slashdotted and your inundated with site traffic.
- Make your RSS feed autodiscoverable
- Include related content in your posting.
- Be online.
- Make sure your site is sociable.
- Slashdot pick you up? Make sure visitors have the chance to digg your post. Reddit? Del.icio.us? All the same idea. While the crowds at each of these sites are different, there is plenty of overlap for continuing pick-up.
- Edit your picked-up content.
- Follow up on your posting.
- Got a newsletter? It has to be prominent and easy to subscribe.
- Stay on top of residual effects in the blogosphere.
- Don’t become a one-hit wonder - Put out as much good content as possible.
The biggest problem with standard blog design at the moment, though, is that it is hard to draw readers’ attention to key content or “Best Of”-posts. Sidebars don’t really have that much room for long lists and most newbies don’t have enough skill at PHP to start tinkering with their blog template.
Even so, if you’re looking to make your blog more communicative and get more of your message across, you might want to start thinking about moving away from standard chronological blog architecture, with most recent posts first. In short, why not consider letting your key content —the content you’re most interested in having people read— be more prominent on your front page.
Darren Rowse’s Problogger has one of the most successful site designs I’ve come across because it oozes “Must Read Content” that’s promoted on the front page.
Chris Pearson has also got some interesting tips on bringing key content to the forefront that are worth checking out.
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