How to Make Effective Product Brochures

If you have a product which you want to sell, you will need a variety of marketing materials which will promote your product to your customers. This calls for a very strategic advertising which you can do through dissemination of product brochures, or flyers. If you need help on how to make effective product brochures, take a look at the tip below.

Make a list of the products you plan to advertise in the brochure. Alongside the products, list down the product specifications. Don’t forget to emphasize selling points — these are the unique features of the product which set your product aside from its competitors.

Create a concept. Use concepts which will appeal most to your target customers. As much as you want to be creative, you also have to consider the limitations which you have to apply due to your target market. For example, if the product calls for a corporate design then your creativity should be bound by corporate layout.

Use hi-resolution images and write good copy. Low quality photos tend to pixelate and that’s not pretty. Make a good copy for your product so the text will not be boring as plain boring product name and product specifications.

Always add your contact information and logo in all marketing materials. This is to make sure that people will know who to call in case they’re interested to buy. You don’t want to discourage a potential customer just because you forgot to provide your direct line, mobile number, and email.

Hire a graphic artist. The brochure should be visually stunning to attract the reader. There’s not only art behind a good layout, there’s also a bit of science involved there. Hiring a pro would help you avoid the blunders of not using the principles of good design.

Proofread. One typo can ruin your brochure. So make sure you proofread before you make prints. Check the most important details such as the product model, product specifications, and your contact information.