How to Plan a Product Launch

When you’re in sales, you’re always driven to think of ways on how you can get your products nearer your target market. When you have such an amazing product, the next step is to formulate an ingenious strategy by which you can best disseminate the info that you have the solution to your client’s problems.

One of the most wide-ranging and effective business strategies is to conduct a product launch. Introducing a product is costly, but if the product launch is done strategically, you’ll find that you can easily convert this expense into sales. Consider these tips on holding a product launch.

Study the selling points of your product. There’s no doubt that your product is amazing, but the challenge is how you can make the consumers think the same. Identify all the selling points of your product and rate them from strongest to weakest. Categorize the selling points according to the type of client. Where the product is food, for example, you should concentrate on presenting the product’s selling points on health benefits if your target market are the health buffs.

Have a message which you will convey clearly. All campaigns should be consistent with one clear message. In all your advertising materials — flyers, posters, TV ads, or radio plugs, make sure that your message is clear. The best way to achieve product recall is to have a product identity. Tell your customers exactly why they need your product.

Planning the launch. It’s a big event, so make sure everything is perfect - the venue, the attendees, the program, the food, etc. Write a list of people who should be there - VIPs, the press, some common people. Make a head count of these and consider a bit of spillover just in case some of your invitees would bring other with them. Based on this estimate secure a venue that would accommodate everyone. Make sure that the layout of the venue would allow for the smooth flow of foot traffic. Contact a caterer and plan for refreshments to cover all attendees.

Be prepared for questions. Don’t rush the launch because you will have to check about a lot of things before you can make the big announcement. When will your product be available? How much is the suggested retail price? Who are your designated outlets? These are only but a few questions which need answers before you broadcast. If your expertise does not include events organizing and management, it would be best to hire professionals.