Marketing has a very crucial function in any sales business. It is the source of creative and innovative ideas which does the positioning of your products in the market. This is why belonging to your company’s marketing department is both exciting, challenging, and a little scary. But don’t worry. Take a look at these suggestions on how you’re work can be easier from now on.
Secure market statistics. The key to any marketing endeavor is to target your client base properly and nothing can clearly help you to do that other than solid numbers. Statistics would help you to optimize your selling process so that you can focus your attention and effort to people who need your product and could buy it. No use in pitching a bum to buy a Rolls Royce.
Create a client database. If you don’t know who you’re selling to, then you have some serious problems. Having a database would help you touch base with these people whether by phone call, e-mail or even a personal visit from one of your people. Making them feel valued is a plus for your customer-caring image.
Make regular announcements. Consult with your boss on what’s your scope of resource when it comes to making press releases. Your scope is your domain. Master it. Be the first person to know when there’s a new development in your company and in the business. Keep a designated notebook where you’ll be keeping all these new data. After knowing the development, explore the potential of it getting turned into a press release.
Make a write-up about it and discuss with your boss if you can turn it over to themedia for release. Never forget to always give out critical business information like the products you sell and the contact details for interested customers.
Invite a select few media partners during corporate events. Press cons are different from corporate events. But you have to consider the possibilities of getting another free publicity. The key here is to invite only those you’re sure will write good things about the event and the company.
Choose only good tie-ups. Working in the marketing department means you get a lot of proposals regarding tie-ups and sponsorship. Don’t just trash them all yet, thinking they’re just costs. Some of these proposals are actually very good avenues for publicity. Compare the cost with the return of that investment.
For example, participating in a school exhibit could be a very powerful strategy to reach out to your target market if your target market is the student population. You can even use these exhibits to promote ongoing promos. One way you can maximize exhibits is to bring a hefty number of brochures and flyers so you can really push your products.
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